IIM-A Introduces Eco-Label

Posted on June 8, 2011 by

Indian Institute of Management – Ahmedabad (IIM-A) has revealed the country’s first eco-tag that will help customers identify eco-friendly products. Companies sporting this tag are those whose products or processes meet specific environment standards. IIM-A will certify and mark such products with a label.

This label will be formally released on Wednesday and the Centre for Innovation, Incubation and Entrepreneurship (CIIE) at IIM-A has decided to carry out testing and certification of the eco-friendliness of products.

The certification will only be given if a company applies for it upon which the CIIE will probe into the environmental and sustainability practices adopted by the company, taking into account various aspects like amount of water and energy consumption, amount of greenhouse gas emitted, amount of waste generated, dimensions of products and its services.  CIIE will also scrutinize the eco-friendliness of the product during its utility. Qualified products will be given a certificate and an authorization to use the label.

This initiative is steered by a committee that includes IIM- A professor Amit Garg; head of civil engineering department at IIT-Delhi A K Gosain; ex-director of National Environmental Engineering Research Institute of Nagpur Sukumar Devotta; chairman of the Intergovernmental Panel on Climate Change at Netherlands Tinus Pulles; energy efficient ambassador of Schneider Electric India Satish Kumar; Senior scientist at National Physical Laboratory in New Delhi C S Sharma; emeritus scientist of Indian Agricultural Research Institute DC Uprety and additional principal chief conservator of forests at Andaman Nicobar Islands Alok Saxsena.


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Posted in: Sustainability